The Sweaty Startup You Don’t Deserve a Business Until You’ve Done the Dirty Work
11 snips
May 9, 2025 Chris Koerner, an entrepreneur renowned for his practical insights, joins the discussion on building a meaningful business beyond online glamor. He shares the harsh realities of facing criticism and stress, emphasizing that genuine confidence comes from hard work. The conversation covers the pitfalls of pride in decision-making and illustrates effective, low-cost strategies for attracting initial customers. Koerner also contrasts CEO responsibilities, arguing for hands-on leadership, and discusses the parallels between entrepreneurship and parenting, advocating for resilience.
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Start with Low-Risk Businesses
- If you have no money, job, or skills, start with a low-risk business like cleaning or lawn care.
- These businesses pay well and are accessible to beginners without specialized training.
Chalk Ads for 7,000 Customers
- Chris Koerner gained his first 7,000 customers by writing simple chalk ads on a college bridge.
- The ads offered free pickup and packing supplies and directed students to a website to sign up.
Raise Your Stress Tolerance
- Increase your baseline for stress by saying yes to many challenges.
- Most people underestimate what they can handle because they avoid stress.
