Chris Josephs, Co-Founder of Autopilot and a growth hacking expert, shares his insights on creating viral content. He reveals his step-by-step formula for converting attention into brand loyalty. Topics include the power of memes when combined with authority, innovative techniques for building loyalty, and strategies for getting free press. Josephs also dives into his UFC sponsorship case study and how social engineering can lead to explosive growth for startups. His unique approach blends creativity and credibility for maximum impact.