In this engaging discussion, Dr. Sam Thrower, a Senior Lecturer at Oxford Brookes University specializing in youth sport and parent-child dynamics, teams up with Prof. Chris Harwood, a renowned expert in athlete development at Nottingham Trent University. They dive into the pivotal role parents play in youth sports, exploring strategies for effective communication and support. Highlights include the development of educational programs for parents, the transformation of parental perceptions, and methods to improve young athletes' confidence and enjoyment in their sport.