Chris Deferio

Chris Deferio, a cafe quality specialist with 20 years in the specialty coffee industry and host of Keys to the Shop, shares valuable insights on employee retention. He emphasizes hiring for attitude and growth potential, while discussing innovative strategies for small businesses. Chris reveals the importance of investing in employee development beyond paychecks and practicing intentional breaks to enhance workplace culture. He also highlights the role of self-awareness and feedback in leadership, advocating for a supportive environment that nurtures loyalty.