
Chris Coomer
VP of Data Analytics and Insights at NPAccel
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Feb 23, 2024 • 48min
The State of GA4 Today
Experts discuss the challenges and improvements in transitioning to Google Analytics 4, including data latency and setup complexities. They explore actionable insights in digital marketing and strategies for optimizing performance. The future of marketing with AI, user behavior analysis in GA4, and the importance of monitoring data changes for valuable insights are also highlighted.