

The State of GA4 Today
Feb 23, 2024
Experts discuss the challenges and improvements in transitioning to Google Analytics 4, including data latency and setup complexities. They explore actionable insights in digital marketing and strategies for optimizing performance. The future of marketing with AI, user behavior analysis in GA4, and the importance of monitoring data changes for valuable insights are also highlighted.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Transitioning to Google Analytics 4 Challenges and Improvements
02:53 • 19min
Understanding Actionable Insights in Digital Marketing for Strategic Decision Making
21:36 • 2min
Strategies for Optimizing Digital Marketing Performance
23:52 • 2min
Recognizing and Utilizing Data Changes for Actionable Insights
25:47 • 2min
Future of Marketing and AI Optimization
27:37 • 16min
Optimizing User Behavior Analysis in GA4
43:52 • 4min