Chris Butler

Chris Butler, CEO of National Tree Company, shares insights on the booming artificial Christmas tree market. He highlights the shift in consumer preferences, particularly the popularity of pre-lit trees. Nostalgia meets practicality as he addresses the debate between real and artificial options. Butler also discusses the impact of social media on decoration trends and the challenges faced in supply chain logistics this holiday season. Tune in for a festive deep dive into Christmas shopping trends!

Chris Butler, CEO of National Tree Company, shares his two decades of expertise in consumer products and e-commerce. He discusses how tariffs and inflation impact pricing and inventory availability, revealing China's role in supply chain shifts. Chris also explores consumer demand uncertainty, the trend of 'smearing' holiday sales throughout the year, and the importance of fast delivery and customer experience. With insights into innovative products and planning for the holiday rush, he highlights the need for flexibility and responsiveness in supply chains.