Bloomberg Talks National Tree CEO Chris Butler Talks Christmas Tree Shopping
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Nov 29, 2024 Chris Butler, CEO of National Tree Company, shares insights on the booming artificial Christmas tree market. He highlights the shift in consumer preferences, particularly the popularity of pre-lit trees. Nostalgia meets practicality as he addresses the debate between real and artificial options. Butler also discusses the impact of social media on decoration trends and the challenges faced in supply chain logistics this holiday season. Tune in for a festive deep dive into Christmas shopping trends!
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Christmas Tree Trends
- Pre-lit artificial trees are popular due to convenience, affordability, and advanced light features.
- The "Instagram generation" fuels increased decoration to showcase homes.
Christmas Tree Scent
- Real Christmas trees are primarily favored for their scent.
- National Tree Company acquired Sensicles, a scented ornament company, to offer that Christmas tree smell for artificial trees.
Christmas Tree Shopping Advice
- This year is a great time to buy a Christmas tree or holiday decor.
- Prices will likely increase next year due to potential tariff implementations.