Chris Berube

Chris Berube, the producer, dives into the colorful, complicated world of margarine, while Elaine Kostarova, a food historian, shares her expertise on its rich history. They discuss the bizarre shades of margarine, from hauntingly bland whites to an unexpected pink. The conversation traces margarine's survival against a backdrop of smear campaigns and dietary debates. Discover how this misunderstood spread evolved from a wartime necessity to a beloved kitchen staple, as well as its ongoing role in modern plant-based diets.

Guest Chris Berube is a producer from Canada, known for his insights into media and consumer behavior. He delves into the fascinating evolution of grocery shopping, focusing on the rise of generic brands like Loblaws' No Name, born from the economic challenges of the 70s. The discussion highlights innovative marketing strategies, such as minimalist packaging that communicates value. Berube also addresses contemporary issues faced by stores, including the Great Canadian Bread Price Fixing Scandal, revealing how these everyday topics intertwine with larger societal implications.