Chauncey McLean

Chauncey McLean, a data scientist and founder of the Democratic super PAC Future Forward, shares invaluable insights from his journey in political data analytics. He discusses how his team conducted extensive research, spending over $600 million on ads to support Biden and Harris. McLean highlights the pitfalls of relying solely on digital platforms, noting that organic conversations about Trump often outperformed paid ads. He emphasizes the need for Democrats to prioritize economic messaging while remaining true to their core values, especially in the evolving media landscape.