Charlie Morrison

Franchise executive and CEO of Jersey Mike's, experienced in scaling restaurant brands with prior leadership at Wingstop and Salad and Go, focused on growth while preserving brand heritage.

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Jan 12, 2026 • 41min

Jersey Mike’s CEO on Scaling Without Losing the Brand

Join Charlie Morrison, the new CEO of Jersey Mike's and a seasoned franchise executive, as he shares insights on the brand hitting No. 1 on Entrepreneur’s Franchise 500. He discusses the delicate balance of scaling the business while honoring its rich history. Charlie warns against compromising product quality and emphasizes the importance of building trust with franchisees. Plus, he touches on creative strategies for engaging younger customers and the fun possibility of Danny DeVito being replaced by Eli Manning in marketing campaigns.

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