Problem Solvers Jersey Mike’s CEO on Scaling Without Losing the Brand
Jan 12, 2026
Join Charlie Morrison, the new CEO of Jersey Mike's and a seasoned franchise executive, as he shares insights on the brand hitting No. 1 on Entrepreneur’s Franchise 500. He discusses the delicate balance of scaling the business while honoring its rich history. Charlie warns against compromising product quality and emphasizes the importance of building trust with franchisees. Plus, he touches on creative strategies for engaging younger customers and the fun possibility of Danny DeVito being replaced by Eli Manning in marketing campaigns.
AI Snips
Chapters
Transcript
Episode notes
Start By Learning The Origin Story
- Charlie Morrison emphasizes learning the founder's story and organizational history before changing anything.
- He treats Jersey Mike's heritage as the foundation for future strategy and growth.
Build Strategy Around Brand Purpose
- Integrate founder mindset into your growth strategy and keep the brand's purpose central.
- Use the brand's culture and language as guardrails when scaling operations or marketing.
Earn Trust With Visible Vulnerability
- Earn trust by showing vulnerability, listening, and answering hard questions publicly.
- Use direct forums like Q&A meetings and an anonymous question box to demonstrate transparency.