Charlie Hewlett, managing director at RCLCO and co-author of a book on strategy for real estate companies, shares valuable insights on integrating strategic planning into real estate. He discusses the critical yet overlooked role of strategic planning and its tailored approaches in managing the cyclical nature of real estate. Topics include the necessity of long-term vision, conducting thorough SWOT analyses, and the importance of core values in organizations. Charlie also addresses current trends and expectations shaping the real estate market as it approaches 2025.