Charlie Grinnell
Co-CEO of RightMetric, a research on demand firm. Expert in TikTok Shop strategies and e-commerce trends.
Best podcasts with Charlie Grinnell
Ranked by the Snipd community
Sep 9, 2025 • 50min
From Data Overload to Smart Strategy w/ Charlie Grinnell
Charlie Grinnell, CEO of Right Metric, guides marketers to navigate the chaotic sea of data. He discusses why excessive data can be as harmful as too little and reveals the gaps between what customers say and their actual behaviors. Charlie emphasizes the often-overlooked power of research in launching successful products and shares insights on blending creativity with analytics. He also explores the implications of privacy in the digital age and highlights how marketers can connect effectively by observing actions over words.
Nov 25, 2024 • 45min
Ep 459: The Pod That Launches 1000 TikTok Shops: An Exclusive, Deep-Dive Report with RightMetric's Charlie Grinnell
Charlie Grinnell, Co-CEO of RightMetric and a savvy expert in e-commerce, discusses the game-changing impact of TikTok Shops. He reveals that $1.5 billion in sales were generated in summer 2023, showcasing how TikTok merges entertainment with commerce. Grinnell dives into powerful strategies for leveraging creators and live streaming to boost revenue. He highlights that small brands have a unique advantage, as major players haven't fully entered this space yet. Tune in for exclusive insights that could transform your TikTok strategy!
