Charlie Copsey

Founder and CEO of Underground Fan Club who builds talent-led experiential events that bring fans closer to athletes, creators and brands; previously a long-time producer on BBC's Fighting Talk and experienced across TV, radio and film.

Best podcasts with Charlie Copsey

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Oct 18, 2025 • 51min

Charlie Copsey [#73]: Waking Brands Up To The Influence of Experiential [Marketing with Jamie Corr]

Charlie Copsey, Founder and CEO of Underground Fan Club, shares her journey from BBC producer to creating experiential events that foster genuine fan connections. She discusses the inspiration behind her brand, emphasizing the need for authentic talent interactions. Charlie outlines her unique approach to sports marketing, focusing on storytelling and community engagement. She also highlights the significance of micro-influencers over follower counts. With ambitious plans for international expansion, Charlie encourages brands to prioritize relationship-building and understand talent deeply.

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