Charles Tenot

Charles Tenot, CEO of Lemlist and expert in personalized sales strategies, shares his insights on modern outbound sales amidst automation overload. He discusses how the industry suffers from low-quality, volume-driven outreach and the importance of authentic engagement. Charles reveals effective strategies for combining LinkedIn and email for better prospecting and emphasizes quality over quantity. He also previews his upcoming Sassiest talk, highlighting his success in doubling Lemlist’s ARR from $15M to $32M in just 18 months.

Charles Tenot, CEO of Lemlist and mastermind behind its €36M ARR growth, discusses the keys to building an efficient executive team. He reveals why many companies misunderstand efficiency and critiques the 'disagree and commit' mindset at the C-level. Charles highlights the importance of avoiding silos across departments and shares red flags to watch for when hiring leaders. He emphasizes staying close to the craft without micromanaging and explains why he prefers to personally hire C-level executives, proving leadership can thrive in a remote-first environment.

In this engaging discussion, Charles Tenot, CEO of Lemlist and Lempire, shares his journey transitioning from COO to CEO of a thriving $33M bootstrapped SaaS company. He reveals effective strategies for leveraging LinkedIn, emphasizing a personal writing system that enables him to create posts in just 10 minutes. Charles tackles the importance of authentic content over clickbait, the challenges of tech debt, and how Lemlist's strong brand trust allows for impressive 10:1 LTV to CAC. He also highlights the shift away from SEO blogs to a more impactful content strategy.