Chantal Cornelius, founder of Appletree Marketing and author of "Stand Out Strategies," discusses innovative emotional marketing strategies tailored for accounting firms. She emphasizes the significance of forging deeper client relationships through emotional connection rather than traditional methods. Chantal introduces her five standout strategies: certainty, connection, contribution, growth, and significance. She also explores the power of client feedback, the challenges of adapting to change in accounting, and the transition toward client advisory services.