Title:
Why Did the Accountant Cross the Road? To Connect with Clients on a Deeper Level!
Quote:
"My clients had and still have amazing reputations in what they do. Most of them don't need huge numbers of new clients; it's more about reputation management and keeping the marketing ticking over." -Chantal Cornelius
Summary:
In this episode of the Modern CPA Success Show, the host and Tom Walton, a virtual CFO at Anders CPA and Advisors, engage with Chantal Cornelius, founder of Appletree Marketing and author of "Stand Out Strategies." The discussion centers on innovative marketing strategies for accounting firms, emphasizing the importance of emotional connections in client relationships. Chantal shares her unique journey into marketing and introduces her five standout strategies: certainty, connection, contribution, growth, and significance. The episode highlights the need for understanding client emotions, gathering feedback, and tailoring marketing messages to resonate emotionally, ultimately fostering stronger client relationships.
Finer Details:
- Innovative marketing strategies for accounting firms
- Importance of emotional connections in client relationships
- Chantal Cornelius's journey into marketing and her expertise
- Concept of "standout strategies" for business differentiation
- Five key emotional strategies: Certainty, Connection, Contribution, Growth, and Significance
- The role of client feedback in improving services
- Challenges of soliciting client feedback in the accounting industry
- Importance of specialization and niche marketing for businesses
- Practical tips for implementing emotional marketing strategies
- Resources for further learning, including Chantal's books and tools for identifying standout strategies
Episode resources:
● Summit Virtual CFO by Anders website: https://www.summitcpa.net/
● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com
● Check out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/
● Take Chantal's StandOut Strategies test: https://appletreeuk.com/take-the-test/
● Check out Chantal's book "StandOut Strategies" : https://appletreeuk.com/products/stand-out-strategies/
Timestamps:
Welcome to the Modern CPA Success Show (00:00:00)
Introduction to the podcast's mission and focus on innovative insights for accounting firms.
Introduction of Guest (00:00:22)
Tom introduces Chantal Cornelius, highlighting her unique emotional approach to marketing strategies.
Chantal’s Background (00:01:17)
Chantal shares her unexpected journey from animal agriculture to founding a marketing business.
Release of "Stand Out Strategies" (00:04:10)
Discussion on Chantal's upcoming book, "Stand Out Strategies," set to be printed soon.
Definition of Standout Strategies (00:04:31)
Chantal explains the concept of standout strategies and their importance in crowded marketplaces.
Five Standout Strategies Overview (00:06:38)
Chantal outlines five key strategies for businesses to differentiate themselves emotionally.
The Strategy of Certainty (00:07:55)
Clients desire a sense of safety and reliability from their service providers.
The Strategy of Connection (00:08:39)
The Modern CPA Success Show