Chad S. White
Head of Research at Oracle Digital Experience Agency, renowned for expertise in email marketing strategy and ROI measurement. Known for a pragmatic approach to email marketing metrics and program optimization.
Best podcasts with Chad S. White
Ranked by the Snipd community
Jun 26, 2025 • 31min
From 85% to 97% Deliverability: The Million-Dollar Opportunity You're Missing | Part 1 with Chad White
Chad White, Head of Research at Oracle Digital Experience Agency, shares his vast expertise in email marketing strategy. He discusses the real implications of the ROI metrics, debunking the 36:1 myth and offering tailored calculation strategies. Chad highlights why improving email deliverability from 85% to 97% could unlock significant revenue. He also emphasizes the importance of inclusive design, illustrating how accessibility can enhance engagement and long-term ROI while navigating the complexities of evolving compliance laws in email marketing.
May 5, 2023 • 51min
Email Marketing Unleashed: How to Create Killer Campaigns and Get Real Results! - 91 Days Success Podcast
Chad S. White, Head of Research at Oracle Marketing Consulting and an email marketing guru, shares insights on maximizing email campaign effectiveness. He discusses the vital role of personalization and automation, emphasizing strategies tailored for both small and large brands. Chad warns against the perils of purchasing email lists, advocating for permission-based outreach. He also highlights the usefulness of modern media tools for engaging audiences and building brand identity, ensuring marketers stay relevant in an ever-evolving digital landscape.
