91 Day AI Transformation Podcast Email Marketing Unleashed: How to Create Killer Campaigns and Get Real Results! - 91 Days Success Podcast
May 5, 2023
Chad S. White, Head of Research at Oracle Marketing Consulting and an email marketing guru, shares insights on maximizing email campaign effectiveness. He discusses the vital role of personalization and automation, emphasizing strategies tailored for both small and large brands. Chad warns against the perils of purchasing email lists, advocating for permission-based outreach. He also highlights the usefulness of modern media tools for engaging audiences and building brand identity, ensuring marketers stay relevant in an ever-evolving digital landscape.
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From Journalist to Email Expert
- Chad White transitioned from journalism to email marketing by blogging consistently about top retailers' email strategies.
- This dedication to analyzing 100,000 emails led to deep expertise and subsequent consulting roles.
Email Marketing's Unique Strengths
- Email marketing remains vital because it is a permission-based channel with wide reach and rich content capabilities.
- It is stable and cost-effective, unlike closed social media platforms that frequently change rules or decline.
Tailor Emails for Engagement
- Understand your audience's current needs and tailor emails to guide them toward desired actions.
- Use segmentation and automation to create a dialogue that nurtures individual subscriber interests.