Chad Reynolds

Founder and CEO of Vurvey Labs, building AI models powered by a proprietary human panel (millions of people) to create and validate synthetic audiences for market research and product development.

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Nov 17, 2025 • 43min

2. Synthetic Audiences and the $50B Question, featuring Chad Reynolds, CEO Vurvey Labs

Chad Reynolds, Founder and CEO of Vurvey Labs, discusses the revolutionary concept of synthetic audiences created from real human data. He explores how these models can transform market research by allowing brands to test ideas without recruiting actual participants. Chad dives into their effectiveness, the validation process against real behaviors, and the looming question of whether traditional market research will become obsolete. The conversation touches on ethical implications and the future impact on the $50 billion industry. Don't miss these fascinating insights!

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