The AI Edge Podcast 2. Synthetic Audiences and the $50B Question, featuring Chad Reynolds, CEO Vurvey Labs
Nov 17, 2025
Chad Reynolds, Founder and CEO of Vurvey Labs, discusses the revolutionary concept of synthetic audiences created from real human data. He explores how these models can transform market research by allowing brands to test ideas without recruiting actual participants. Chad dives into their effectiveness, the validation process against real behaviors, and the looming question of whether traditional market research will become obsolete. The conversation touches on ethical implications and the future impact on the $50 billion industry. Don't miss these fascinating insights!
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Ad Platform Agents Drive Homogeneous Campaigns
- Agentic ad tools from Amazon and Google automate campaign setup and creative generation at scale.
- This will compress onboarding time for advertisers but risks widespread homogeneity across campaigns.
Use Agencies To Escape Agent Limits
- Expect platforms' agents to get advertisers running quickly but then hit a performance ceiling.
- Hire or build specialized professional services to break clients out of agent-driven sameness.
Platform Agents Create Data Trust Tradeoffs
- Feeding platform agents strategic briefs exposes sensitive business signals to walled gardens.
- That data could let platforms adjust pricing or bidding to the advertiser's detriment.