Chad Peterman, president of Peterman Brothers Heating, Cooling & Plumbing, shares insights from his family-owned company recognized as a top residential contractor. He discusses the transition to efficiency-focused operations and the importance of community in professional growth. The conversation dives into optimizing lead generation, building high-performance teams, and the power of delegation. Chad stresses the need for genuine leadership and collaboration, emphasizing how these elements can drive significant growth in the home services industry.

In this podcast, the panel discusses the use of AI in the home services industry, emphasizing the importance of finding the right strategies. They delve into leadership stories, setting ambitious goals, and the necessity of personal growth. The conversation also explores scaling up, focusing on the right areas, and considering outside help. The crew provides insights into the future of tech and market shifts, highlighting the need for adaptability in the industry.

Chad Peterman, an HVAC contractor and SEO expert, shares invaluable insights on enhancing online visibility for contractors. He emphasizes the significance of tracking key metrics, such as keyword rankings and bounce rates, while unraveling the mystery of branded versus non-branded searches. The duo dives into the nuances of strategic backlinking, stressing quality over quantity, and discusses the importance of localized SEO. With humor and practical tips, this conversation is a goldmine for anyone eager to elevate their digital marketing game.