Cely Moreno-Mosier
Sr Director of Omnichannel Marketing & Retail Media Partnerships at PepsiCo
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May 18, 2024 • 47min
Retail Media Audiences with DGMN's Molly Hjelm, PepsiCo's Cely Moreno & The Trade Desk's Ellen Mulryan
Molly Hjelm from Dollar General, Cely Moreno from PepsiCo, and Ellen Mulryan from The Trade Desk discuss challenges and benefits of retail media audiences, Dollar General's unique marketing approach, and the shift towards self-service programmatic advertising in retail. They explore future trends in omni-channel consumer engagement and the role of retail data in driving successful campaigns.
