Cat Ferdon

Seasoned fintech and crypto marketer serving as Coinbase's Chief Marketing Officer, previously CMO at Cash App with long tenure at Square/Block, focused on broadening crypto adoption and culturally resonant campaigns.

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Dec 1, 2025 • 35min

From Cash App to Coinbase: Cat Ferdon on Marketing the Crypto Frontier

Cat Ferdon, Coinbase's Chief Marketing Officer and former CMO at Cash App, shares her insights on crypto marketing. She discusses how Coinbase aims to normalize 'internet money' and foster economic freedom for a broader audience. Cat emphasizes the importance of reaching Gen Z and Gen A while translating complex crypto concepts into accessible products. She highlights Coinbase's cultural partnerships, innovative campaigns like 'Everything is Fine,' and the future of finance blending traditional and crypto. Cat's vision for the next five years prioritizes cultural resonance and tangible utility in the crypto space.

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