CoinDesk Podcast Network From Cash App to Coinbase: Cat Ferdon on Marketing the Crypto Frontier
Dec 1, 2025
Cat Ferdon, Coinbase's Chief Marketing Officer and former CMO at Cash App, shares her insights on crypto marketing. She discusses how Coinbase aims to normalize 'internet money' and foster economic freedom for a broader audience. Cat emphasizes the importance of reaching Gen Z and Gen A while translating complex crypto concepts into accessible products. She highlights Coinbase's cultural partnerships, innovative campaigns like 'Everything is Fine,' and the future of finance blending traditional and crypto. Cat's vision for the next five years prioritizes cultural resonance and tangible utility in the crypto space.
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How Cash App Sparked Her Crypto Career
- Cat Ferdon started at Square and led marketing at Cash App, where she helped roll out Bitcoin on the product.
- That early experience became her entry into crypto marketing and shaped her career path.
Coinbase As The Future Of Finance
- Coinbase is actively building the future of finance by updating the existing system with crypto and blockchain technology.
- Cat Ferdon believes crypto's decentralization makes it faster, cheaper, and more accessible than traditional options.
Internet Money And Economic Freedom
- Cat Ferdon frames crypto as 'internet money' that can broadly increase economic freedom and accelerate innovation.
- She sees massive unrealized potential for crypto to improve billions of lives worldwide.