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Cat Chen
Retail editor at The Business of Fashion, providing insights into the resale market.
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Dec 3, 2024
• 29min
The Future of Resale
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Retail editor Cat Chen and e-commerce correspondent Malique Morris delve into the booming $50 billion resale market, discussing its evolution from thrift stores to mainstream platforms. They highlight how consumer convenience has destigmatized secondhand fashion and the role of sustainability in shaping this trend. The conversation explores the challenges established brands face, including changing commission structures and the complexities of navigating online returns. Innovative strategies for reselling unsellable goods are also examined, showcasing a dynamic shift in the fashion industry.
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