In this conversation, Carol Dunlop, a seasoned entrepreneur with over 30 years of experience and host of the Unmarket Your Business podcast, discusses the art of building online communities for web design clients. She shares how a small adjustment in her maintenance plan skyrocketed her monthly recurring revenue. The duo delves into when to sell community memberships, effective pricing strategies, and the delicate balance between community building and service work. Packed with practical insights, this chat highlights the transformative power of client relationships.