Web Design Business with Josh Hall
367 - Building an Online Community (for Your Web Design Clients) with Carol Dunlop
Feb 17, 2025
In this conversation, Carol Dunlop, a seasoned entrepreneur with over 30 years of experience and host of the Unmarket Your Business podcast, discusses the art of building online communities for web design clients. She shares how a small adjustment in her maintenance plan skyrocketed her monthly recurring revenue. The duo delves into when to sell community memberships, effective pricing strategies, and the delicate balance between community building and service work. Packed with practical insights, this chat highlights the transformative power of client relationships.
01:04:51
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Quick takeaways
- Building an online community for clients enhances relationships and fosters loyalty, ultimately leading to increased monthly recurring revenue (MRR).
- Personalized communication and sharing individual success stories significantly boost client engagement and create a sense of belonging within the community.
Deep dives
Creating a Support Community for Clients
Establishing a support community for clients is essential for web designers aiming to enhance client relationships. By offering membership perks, such as access to a resource page or a marketing academy, web designers can address frequent client questions and provide ongoing support. This model not only fosters loyalty among existing clients but may also lead to additional revenues through long-term maintenance and support plans. It becomes easier to upsell services when clients are aware of the broader offerings available to them.
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