Carl Smith

In this conversation, Carl Smith, Founder of The Bureau and a seasoned mentor in agency leadership, discusses the evolving role of account managers. He emphasizes transforming from reactive liaisons to proactive strategists, fostering deep client relationships through empathy-driven solutions. Carl introduces 'Jellyfish Management,' a refreshing team structure that encourages ownership. With insights on radical transparency and the benefits of solving larger client challenges, he provides a playbook for agencies aiming to cultivate trust and drive substantial growth.