Cara Marin, an e-commerce product expert at Seguno, shares groundbreaking insights from analyzing 162,000 discount code sets. She reveals that successful brands discount more intelligently with unique codes and segmentation, preserving their value while boosting sales. Surprisingly, a 10% discount can be almost as effective as 20%. Cara also discusses strategies like gift-with-purchase offers, avoiding public discounts, and the power of unique codes for tracking affiliate success. Her data-driven approach turns traditional discount strategies on their head, making this a must-listen for retailers.
