Cara Marin
E-commerce product expert at Seguno who analyzed 162,000 unique discount code sets to produce insights on discount strategies, segmentation, and campaign best practices.
Best podcasts with Cara Marin
Ranked by the Snipd community
25 snips
Nov 25, 2025 • 41min
What Discounts Actually Make People Buy (Study)
Cara Marin, an e-commerce product expert at Seguno, shares groundbreaking insights from analyzing 162,000 discount code sets. She reveals that successful brands discount more intelligently with unique codes and segmentation, preserving their value while boosting sales. Surprisingly, a 10% discount can be almost as effective as 20%. Cara also discusses strategies like gift-with-purchase offers, avoiding public discounts, and the power of unique codes for tracking affiliate success. Her data-driven approach turns traditional discount strategies on their head, making this a must-listen for retailers.
9 snips
Dec 15, 2025 • 20min
What Really Makes Shoppers Buy (Discount Code Study) — Cara Marin | The Discount That Drives The Most Sales, How To Scale Shopify Promotions, Why Unique Codes Stop Leaks, How Big Brands Scale Discounts, Why Win Back Offers Work Best (#454)
Cara Marin, an ecommerce marketing expert from Seguno, shares insights from a benchmark study on 162,000 discount campaigns. She discusses how unique discount codes prevent leaks and protect brand perception, while also allowing for more effective promotions. Marin highlights the importance of targeted offers like welcome and win-back discounts, and why gift-with-purchase strategies can boost revenue. Smaller brands can learn to leverage these tactics, mirroring the success of larger companies without sacrificing margins.
