Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast What Really Makes Shoppers Buy (Discount Code Study) — Cara Marin | The Discount That Drives The Most Sales, How To Scale Shopify Promotions, Why Unique Codes Stop Leaks, How Big Brands Scale Discounts, Why Win Back Offers Work Best (#454)
9 snips
Dec 15, 2025 
Cara Marin, an ecommerce marketing expert from Seguno, shares insights from a benchmark study on 162,000 discount campaigns. She discusses how unique discount codes prevent leaks and protect brand perception, while also allowing for more effective promotions. Marin highlights the importance of targeted offers like welcome and win-back discounts, and why gift-with-purchase strategies can boost revenue. Smaller brands can learn to leverage these tactics, mirroring the success of larger companies without sacrificing margins.
AI Snips
Chapters
Transcript
Episode notes
Unique Codes Stop Leaks And Fix Attribution
- Static discount codes leak to coupon sites and break attribution.
- Unique single-use codes stop leaks and give precise campaign attribution.
Targeted Discounts Preserve Brand Value
- Blanket site-wide discounts train customers to wait for sales.
- Behavior-based unique discounts allow more discounting without damaging brand perception.
Use Unique Codes For Targeted Campaigns
- Use unique codes for seasonal, lifecycle, and affiliate campaigns to target behavior.
- Track conversions per code to know which influencers or campaigns drive sales.