Candice Safdieh

Candice Safdieh, the Founder and CEO of Snoga Athletics, shares her journey in creating a brand for modest athletic wear. She emphasizes the rising popularity of modest styles and discusses the personal motivations behind her designs. The conversation dives into the challenges of managing supply chains during the pandemic and the unexpected demand her brand faced. Additionally, she highlights the importance of size inclusivity and her plans to expand into men's clothing, all while navigating the competitive landscape of the athletic wear industry.