Bloomberg Businessweek
The Making of Modest Athletic Wear
Mar 24, 2025
Candice Safdieh, the Founder and CEO of Snoga Athletics, shares her journey in creating a brand for modest athletic wear. She emphasizes the rising popularity of modest styles and discusses the personal motivations behind her designs. The conversation dives into the challenges of managing supply chains during the pandemic and the unexpected demand her brand faced. Additionally, she highlights the importance of size inclusivity and her plans to expand into men's clothing, all while navigating the competitive landscape of the athletic wear industry.
11:28
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Snoga Athletics was created to address the demand for modest athletic wear, emphasizing unique designs that blend comfort and modesty.
- The brand experienced significant growth during the pandemic by effectively managing supply chain strategies and expanding its product line to meet consumer needs.
Deep dives
The Evolution of Modest Activewear
The concept of modest activewear has gained prominence due to shifting consumer preferences and increased diversity in clothing options. Snoga Athletics was founded on the vision of providing workout clothing that respects modesty, starting with a unique design that combines a skirt with attached leggings. The founder recognized a gap in the market for women who wanted more coverage during workouts, especially from personal experiences and observations in the community. Over the years, as the athleisure trend grew, Snoga has adapted its offerings to include a wider range of styles, responding to the demand for both modest and comfortable activewear.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
