In this lively discussion, Calvin Innes, Creative Director at JVM Nerd London, illuminates the exciting realm of pop culture trends. He dives into the 'kidults' phenomenon, where adults revel in children's culture, and explores how gamification is reshaping retail experiences. Calvin shares insights on authentic brand engagement with fandoms, the evolution of virtual worlds, and the role of gamification in finance and politics.Listeners also get a glimpse into nurturing creative talent in today’s fast-paced industry, making for an inspiring conversation!