Confessions of a Creative Director
Pop Culture Trends You Need To Know About with Pop Culture Strategist/Creative Director Calvin Innes
Mar 4, 2025
In this lively discussion, Calvin Innes, Creative Director at JVM Nerd London, illuminates the exciting realm of pop culture trends. He dives into the 'kidults' phenomenon, where adults revel in children's culture, and explores how gamification is reshaping retail experiences. Calvin shares insights on authentic brand engagement with fandoms, the evolution of virtual worlds, and the role of gamification in finance and politics.Listeners also get a glimpse into nurturing creative talent in today’s fast-paced industry, making for an inspiring conversation!
52:09
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Quick takeaways
- The rise of 'kidults' signifies a cultural shift, allowing adults to embrace childlike interests and fandoms without stigma.
- Brands must engage authentically with fandom communities, as disingenuous efforts can lead to backlash and hinder support.
Deep dives
The Rise of Kidults
The emergence of 'kidults'—adults engaging with traditionally child-oriented hobbies—has seen significant growth in recent years. This demographic blends childlike interests with adult sensibilities, revealing a cultural shift where people take pride in their fandom pursuits. Brands are realizing that approximately one in three toys sold is aimed at this market, highlighting a lucrative opportunity for engagement. Influencers like actor Henry Cavill exemplify this trend, as they unapologetically embrace their passions, showcasing that being a fan is no longer stigmatized.
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