Confessions of a Creative Director Pop Culture Trends You Need To Know About with Pop Culture Strategist/Creative Director Calvin Innes
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Mar 4, 2025 In this lively discussion, Calvin Innes, Creative Director at JVM Nerd London, illuminates the exciting realm of pop culture trends. He dives into the 'kidults' phenomenon, where adults revel in children's culture, and explores how gamification is reshaping retail experiences. Calvin shares insights on authentic brand engagement with fandoms, the evolution of virtual worlds, and the role of gamification in finance and politics.Listeners also get a glimpse into nurturing creative talent in today’s fast-paced industry, making for an inspiring conversation!
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Nerds First at JVM London
- JVM Nerd London was founded by real fans and nerds, not marketers first.
- Team members are genuinely passionate about gaming, anime, and sneaker culture, ensuring authenticity.
Fandoms Sniff Out Inauthenticity
- Fandoms easily detect inauthentic brand efforts and react negatively.
- Missteps in engagement can cause severe backlash and loss of trust.
Fandoms Are Engaged Communities
- Fandoms represent engaged communities, not just passive audiences.
- Some fandoms like K culture show intense, passionate engagement beyond typical audience metrics.