Calum Johnson

Calum Johnson, creator of The Calum Johnson Show and YouTube entrepreneur, joins to share insights on mastering YouTube. He explains why 2026 is pivotal for creators and how a simple title and thumbnail change skyrocketed his video views. The duo discusses the importance of strategic packaging, persistence, and the psychology behind viewer engagement. Calum reveals his experiences with viral content and offers tips on landing sponsorships, all while reinforcing that every creator is just one experiment away from success.