The Dept. w/ Omar El-Takrori The NEW Way to Win On YouTube in 2026 | The Dept. #98
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Nov 28, 2025 Calum Johnson, creator of The Calum Johnson Show and YouTube entrepreneur, joins to share insights on mastering YouTube. He explains why 2026 is pivotal for creators and how a simple title and thumbnail change skyrocketed his video views. The duo discusses the importance of strategic packaging, persistence, and the psychology behind viewer engagement. Calum reveals his experiences with viral content and offers tips on landing sponsorships, all while reinforcing that every creator is just one experiment away from success.
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YouTube Is The Full Media Stack
- YouTube is the golden goose because it supports short, medium, and long-form content in one ecosystem.
- Mastering attention on YouTube unlocks limitless opportunities for audience and business growth.
Packaging Wins On A Permission Platform
- YouTube is permission-based so thumbnails and titles must earn the click.
- Packaging (thumbnail+title+hook) dramatically changes performance more than production alone.
Hook, Title, Thumbnail Sequence
- Design thumbnails to grab visual attention first and craft titles to convert viewers into clicks.
- Hook viewers in the first minute to meet the expectation set by title and thumbnail.