Caitlin Bricker, Editor at Startup CPG, brings her rich experience from food service, retail buying, and the cannabis sector to the forefront. She passionately discusses her journey towards promoting purpose-driven brands and the dynamic changes in the CPG landscape. Caitlin highlights innovative trends like sustainability and exciting new retail initiatives such as the Grocery Run series. With a commitment to community engagement, she emphasizes storytelling's vital role in branding and shares her favorite finds, including delicious, no-sugar dairy alternatives for kids.