The Startup CPG Podcast
#180 - Meet the Startup CPG Editor: Caitlin Bricker
Jan 28, 2025
Caitlin Bricker, Editor at Startup CPG, brings her rich experience from food service, retail buying, and the cannabis sector to the forefront. She passionately discusses her journey towards promoting purpose-driven brands and the dynamic changes in the CPG landscape. Caitlin highlights innovative trends like sustainability and exciting new retail initiatives such as the Grocery Run series. With a commitment to community engagement, she emphasizes storytelling's vital role in branding and shares her favorite finds, including delicious, no-sugar dairy alternatives for kids.
38:37
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Quick takeaways
- Caitlin Bricker emphasizes the importance of curating purpose-driven brands that resonate with consumer interests while navigating the competitive CPG landscape.
- The podcast highlights the value of community engagement and networking events as vital opportunities for emerging brands to gain visibility and connect with buyers.
Deep dives
Boosting E-commerce Sales
A key insight discusses the challenges many emerging brands face in optimizing their performance marketing strategies. It highlights how ineffective marketing spend can significantly impact profitability, particularly for brands generating over $25,000 in monthly e-commerce revenue. The discussion emphasizes the importance of partnering with experts who can create tailored solutions to enhance marketing efficiency. Examples include offerings from Pennick Digital Marketing, which helps brands achieve profitable growth by providing substantial support such as $15,000 in ad spend or a full quarter of SEO services for qualifying startups.
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