Cait Lamberton
Wharton School Vice Dean and Professor of Marketing, providing expertise on balancing optimism and caution in business innovation and strategy, especially around AI adoption.
Top 3 podcasts with Cait Lamberton
Ranked by the Snipd community
14 snips
Sep 28, 2023 • 52min
Do we need to rethink ‘brand vs. performance’?
Jim Stengel, Cait Lamberton, and Ken Favaro discuss the need to move beyond the 'brand vs. performance' debate in marketing. They emphasize the importance of providing value to consumers, measuring brand equity, and optimizing resource allocation using data and metrics. They introduce the FRMU model and discuss the emotional relationship consumers have with brands. The chapter also highlights the influence of the Barbie movie on Mattel's brand and stock price, and the relationship between performance marketing and brand.
12 snips
Jun 28, 2023 • 59min
Ken Favaro & Cait Lamberton | How Brand Building & Performance Marketing Can Work Together
Today’s episode is about one of the most difficult questions facing marketers today–how can brand building and performance marketing work better together? In the recently released May/June issue of the one-and-only Harvard Business Review, Jim collaborated with two other authors to write an article about how to maximize both brand and performance marketing. For this week's episode, Jim is joined by his co-authors of the Harvard Business Review story, Professor Cait Lamberton from the Wharton School at the University of Pennsylvania, and Ken Favaro, the former CEO of Marakon Associates and currently the Chief Strategy Officer at BERA brand management. Join Jim, Cait and Ken as they break down lessons learned from the article, their experiences working together, and what new questions they have now that the 11-page article has been published. Plus, tune in for advice from Ken and Cait on how listeners can work toward having their own writing published in the Harvard Business Review.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 31, 2025 • 52min
The Brand Builder's Playbook // Turning Brand Perception into Pricing Power with Sandeep Seth (Tapestry)
In this engaging discussion, Sandeep Seth, Chief Growth Officer at Tapestry, shares insights from his extensive experience in brand revitalization. Joined by Cait Lamberton, a Wharton marketing professor, they explore how brand perception impacts pricing power. Topics include the power of differentiation, emotional connections, and effective positioning strategies. Sandeep reveals how premium brands like Coach can thrive by understanding consumer life contexts and maintaining brand love, while Cait emphasizes innovative approaches to reduce price sensitivity.
