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Bruno Annicq
CFO of Wellhub (formerly Gympass) with a background at McKinsey and AOL, known for building finance playbooks centered on cash discipline, probabilistic AI-driven forecasting, and operational simplicity.
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Jan 15, 2026
• 53min
The CFO Case for Probabilistic Forecasting With AI | Bruno Annicq
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Bruno Annicq, CFO of Wellhub and former consultant at McKinsey and AOL, shares insights on reshaping finance with AI-driven probabilistic forecasting. He contrasts traditional forecasting with a more flexible, ensemble model, dramatically improving accuracy. Bruno discusses his EMPOWER planning framework, emphasizing transparency and joint OKRs to align finance and HR for better employee well-being. He also highlights the importance of cash discipline for sustainable growth, positioning finance as a strategic partner in employee health and company performance.
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