Brigham Dickinson, President of Power Selling Pros, shares his expertise in transforming call handling within the home services sector. He emphasizes the importance of understanding customer needs through curiosity, advocating for organic sales interactions. Brigham discusses the journey from fear to mastery in public speaking, highlighting mentorship and resilience. He reveals how tailored training for customer service representatives has led to a 93% booking rate, underscoring the critical role of empathy and effective communication in enhancing customer relationships.