In this discussion, Brian Salari, the Owner of Carmella's Dessert Bar in Charleston, South Carolina, shares insights from his journey in the dessert café industry. He explores the rise of trendsetting treats like croffles and cronuts and how they blend various culinary traditions. The conversation highlights the explosion of dessert cafés as vibrant social spaces, the impact of social media on dessert culture, and the challenges of keeping up with evolving customer expectations in a competitive market.