Brian Linton
Serial entrepreneur and brand builder, founder of a $20M outdoor apparel company. Co-founder of Fern Crest, a luxury glamping franchise.
Best podcasts with Brian Linton
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Aug 5, 2025 • 38min
How He Turned a $10K Campground Into a Luxury Outdoor Franchise Empire w/ Brian Linton
Brian Linton, a serial entrepreneur and founder of a $20M outdoor apparel company, shares his journey from the RV campground to a luxury glamping franchise empire. He discusses the power of storytelling in branding and the evolving hospitality market influenced by social media. Linton highlights the rise of glamping, emphasizing experiences over possessions, and explores innovative financing strategies that shaped Fern Crest. He also touches on future expansions and the importance of community in the glamping industry.
Jun 17, 2025 • 1h 1min
Building a Scalable Outdoor Hospitality Brand Through Franchising | Brian Linton E36
Brian Linton, co-founder of Finding Promised Land and a former $20M apparel CEO, discusses his pivot to outdoor hospitality. He reveals how a COVID-era motel purchase blossomed into a booming glamping brand. Linton shares insights on navigating zoning challenges, selecting prime land, and the benefits of owning business outright versus raising capital. His franchise model aims to expand Ferncrest to over 100 locations. Plus, he highlights the power of social media for brand growth, amassing 350K followers while keeping creativity alive in the hospitality sector.
