Brian Linton

Co-founder of Finding Promised Land, Camp Ferncrest, and The Rex Hotel, transitioned from building a $20M apparel company to launching a fast-growing outdoor hospitality brand using a franchise model.

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Jun 17, 2025 • 1h 1min

Building a Scalable Outdoor Hospitality Brand Through Franchising | Brian Linton E36

Brian Linton, co-founder of Finding Promised Land and a former $20M apparel CEO, discusses his pivot to outdoor hospitality. He reveals how a COVID-era motel purchase blossomed into a booming glamping brand. Linton shares insights on navigating zoning challenges, selecting prime land, and the benefits of owning business outright versus raising capital. His franchise model aims to expand Ferncrest to over 100 locations. Plus, he highlights the power of social media for brand growth, amassing 350K followers while keeping creativity alive in the hospitality sector.

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