Action Academy | Millionaire Mentorship For Your Life & Business How He Turned a $10K Campground Into a Luxury Outdoor Franchise Empire w/ Brian Linton
Aug 5, 2025
Brian Linton, a serial entrepreneur and founder of a $20M outdoor apparel company, shares his journey from the RV campground to a luxury glamping franchise empire. He discusses the power of storytelling in branding and the evolving hospitality market influenced by social media. Linton highlights the rise of glamping, emphasizing experiences over possessions, and explores innovative financing strategies that shaped Fern Crest. He also touches on future expansions and the importance of community in the glamping industry.
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Brand Is Story, Not Logo
- Brand is more about the stories and experiences than logos or corporate look.
- Deep emotional storytelling creates intimate brand connections that endure.
Failed TV Pilot Became Social Media Win
- Brian started Finding Promised Land Instagram after a failed TV show pilot to market his campground.
- It quickly grew to 350,000 followers and reached more people than TV could.
Document Journey, Not Just Results
- Document your journey and challenges, not just finished products, on social media.
- Share behind-the-scenes stories early to build an engaged community before major launches.