Brian Kurtz

Brian Kurtz, an expert in advertising and copywriting, shares valuable insights in this episode. He discusses gaining rights to Breakthrough Advertising, creating upsells and bonuses for added value, and the relevance of a book from the 60s in today's marketing arena. He also explores the reality of book launches, how to improve relationship building, and the power of giving without expecting anything in return. A must-listen conversation for aspiring copywriters and marketers.

Brian Kurtz, a seasoned direct marketer with over 40 years of experience and author of two books, shares his insights on nurturing relationships in marketing. He explains the 40-40-20 rule for success, emphasizing the importance of audience understanding over flashy offers. Kurtz discusses treating each email as a paid message to enhance communication and how building relationship capital creates long-term value. He advocates for a mindset shift towards genuine connections, offering a rewarding alternative to traditional networking.

Brian Kurtz, expert in direct response marketing and author of Overdeliver, discusses the importance of selective podcast hosts and the principles of becoming a world-class marketer. They highlight prioritizing selling to existing customers, the role of copywriters in marketing, and transitioning from online to offline sales. They also touch on congruent marketing, feedback loops, the concept of competition as coexistence, and practical actions for implementing ideas from the book.