Brian Knutson

Brian Knutson, a Stanford psychology professor specializing in neuroeconomics, shares groundbreaking insights into how brain activity can forecast market trends and viral content. He explains the role of the nucleus accumbens in predicting risky choices and emphasizes how anticipation shapes decisions. Knutson discusses his neuroforecasting studies, revealing that brain signals often outperform behavioral predictions in forecasting phenomena like crowdfunding success and video virality. He also touches on the ethical implications of applying neuroscience to marketing.