Exploring Direct-to-Contract incentives with Brian Flynn. Discussion on Boost Protocol, capital allocation, future of Layer 2 solutions, challenges in crypto space, collaborative mechanisms, and future innovations. Insights on incentivizing on-chain actions, impact-driven profit, and reshaping capital allocation without intermediaries.

Jess sits down with Brian Flynn, Founder and CEO of Rabbithole to discuss the rise of points in the crypto industry and the challenges they present. They explore the drawbacks of points-driven businesses, the importance of substance behind tokens, and the potential shift towards on-chain actions for revenue generation. They also delve into the challenges of engaging the community without tokens and the importance of experimentation in consumer mobile apps and crypto projects.