Laura and Brian Beltz, co-founders of a thriving plumbing, electrical, and HVAC business, share their journey from a one-truck startup in rural Ohio to a 49-person operation. They discuss the unique challenges of running a business in a smaller market, strategies for effective community engagement, and the importance of adaptability in training employees. The couple highlights how established systems helped overcome doubts and drive growth, while also navigating leadership challenges and the impact of technology on their business expansion.